Create Advanced Loyalty

 

Step 1 – Loyalty details

Select channel

Select one of your channels in which this loyalty will exist.

Title

Enter the title of your loyalty program.

Description

Use this field to explain to the end user rules of your loyalty. A description can be maximum 2000 characters.

Welcome message text

Enter a welcome message for users who become part of your loyalty program by following your channel.

Document / License

Enter URL towards legal documents such as terms and conditions or rules of your loyalty program.


Step 2 – Timeframe

Use this step to configure the start and end date of your loyalty campaign.

Set start date

Here you specify when your loyalty will become available to the end users. If you choose to skip this step, your loyalty will become available as soon as you publish it.

Example: use this field to schedule your loyalty to go live next on the 18th of March at 9 am.

Notice: Once you set start date you will be able to change entered values only while loyalty is in Draft mode. Once loyalty is published, you will not be able to edit entered values again.

Set end date

Specify the date and time from which your loyalty will not be accessible to the end users. Once end date and time has been reached, loyalty will change status to Finished and will be archived in the system.

No new users from

Specify the date and time from which end users will not be able to gain more points or stamps and participate in a loyalty program.

End users will have the possibility to spend earned points and redeemed rewards, but only until End date (explained above).

By default, this date is the same as the End date. You can choose any date that is before the End date.


Step 3 – Users

Here you can segment your loyalty program to be available only to a specific end user group.

Set segmentation

By default, your loyalty will be available for all channel followers. Use segmentation to allow loyalty program to work only for a specific target group.

Example: use segmentation to create chatbot for prepaid users.

Target group

Based on your selection, you can see how many users will have access to your loyalty program. By default, the target group is all followers of your selected channel. Based on the complexity of your segmentation, some target groups require a few minutes.


Step 4 – Point collection

On this step, you can create your “loyalty currency” and define actions that lead to end users earning points in your loyalty program. You can have multiple actions that provide end users with points.

This section allows you to create your own currency for this loyalty program.

Name your points

Enter a name for your points. Use a singular name, example: point, banana, coffee, coin, etc.

Use the catchy name to further your brand or different point names if you run more than one loyalty.

You can also select one of the existing point names. Have in mind that if two loyalties use the same point name, points will be shared between them.

Example 1: end users can earn points in Loyalty X and spend them on coupons in Loyalty Y.

Tip: To avoid this, we recommend you create new point name as described here.

Example 2: select Loving My Customers points from the existing point names if you want to create loyalty that utilizes points that your partners can buy from you.

Point expiration

Set the validity of your points. From the moment end user earns a point(s), how long will those point(s) be available for the user. After expiration, point balance will be reduced for expired points.

Point expiry notification

Enter a message that will be sent to the end user (as an in-app notification and within your channel chat thread) once the points obtained by that end users are about to expire.

Example: Your points are about to expire in 3 days.

Point expiry reminder

Enter how many days before expiration will the Points expiry message from above be sent.

Second part – define how end users earn points – Actions

Action name

Enter the name of the action. This is the name of the action that gives the end user points.

Example: you can name your action “Pay monthly bill”.

Action reward value

Enter how many points (“Name your points”) will end user receive upon successfully performing an action.

Example: enter value 10 to give the end user 10 points for every paid bill.

Points earned notification

Enter a message that will be sent to the end users chat thread once points are received.

Event name

Choose from the drop-down of system events if you want to reward users on certain events (e.g. when the end user opens the app) or for performing specific system actions such as an open coupon, read your messages, enter the conversation with a chatbot, share your content, etc.

You can skip this step if you want to manually give points or call points using the API method explained below.

Maximum number of actions

Enter if you want to limit the number of times all your end users can earn points by performing this action. By default, your users can earn points by accomplishing this action unlimited number of times.

Maximum actions per user

Set if you want to limit the number of uses per end user. By default, one distinct end user can perform action unlimited number of times.

Generate API URL

Available once you enable your action. Use this API to give points though external actions.

Example: call this API URL every time end users pay your monthly bill. Check external APIs section at X.X. for details on how to call this API URL.

Set the validity of your points. From the moment end user earns a point(s), how long will those point(s) be available for the user. After expiration, point balance will be reduced for expired points.

Do not show in partner app

This option allows you to hide this action from partner admin applications if you do not want this action to be available for your employees at your point of sales. If enabled, action will be still visible on the web admin interface.


Step 5 – Levels

 

On this step, you can create a level system for your advanced loyalty.

A level can be presented in 5 different ways:

  • Name – plain text level such as “Level 1”
  • Badge – use one of the existing system icons to represent your level
  • Image – upload your own icon to represent your level
  • Name & Badge – a combination of name (e.g. name “Baby steps”) and the system icon
  • Name & Image – a combination of name (e.g. name “Baby steps”) and your custom uploaded icon

As a start, name your first level. This is the level in which all the end users of your loyalty will start.

Enter a level name, choose a type and enter the level achieved message that will be sent to the end users once they reach this level.

Notice: For the first level, you might want to skip level achieved message as you will already be sending a welcome to loyalty message.

By clicking save, the new form for the next level will be opened.

Enter same as above with one new addition – field Level range (from).

Level range (from)

Enter the number of points required to reach the next level.

Example: to reach level 2, end-user needs 50 points.

Continue doing the same process until you have created all the levels. At any time, you can delete level and create new.

Click Save & Continue to proceed to make coupons.


Step 6 – Coupon details

Name

Provide the name of your coupons (max 80 characters), coupon image and coupon description (max 2000 characters). You can have multiple coupons for your points loyalty

Example: you can name coupon “1GB mobile data” if you want to provide 1GB of mobile data for the value of X points.

Coupon type

Choose one of the coupon types explained in the Coupon section. Your selection decides how end users will redeem your coupon.

Link a redemption trigger

Here you and your partners can set up redemption trigger that will activate once the coupon has been redeemed successfully (by scan, click or auto). A drop-down field contains a list of available external API calls.

Example: use this field to call “Give this user 1GB data” once the coupon has been redeemed by the end user.

Notice: here your partners can spend MBs that they have acquired by purchasing add-ons on top of their package. Once end users activate coupons number of your available MBs in partners account will decrease. Partners can buy add-ons during registration and later inside My account page.

Points required to redeem

Use this attribute to set for how many minutes/hours/days will the coupon be available after it becomes available for end user. An end user cannot get coupon again once validity expires.

Example: once the end users reach the level that allows coupon redemption, an end user will have 30 days to activate 1GB.

Max number of redemptions

This attribute allows you to choose how many coupons will be issued to the end users. By default, every coupon can be redeemed an unlimited number of times.

Notice: once the max number of redemptions has been reached, a coupon will be moved to status Finished and hidden from end users.

Once the coupon is active, you can decrease or increase the max number of redemptions, but the value cannot be lower than the number of already redeemed coupons.

Max number of redemptions per user

This attribute allows you to choose how many times can one end user redeem this coupon. By default, the coupon can be redeemed an unlimited number of times.

Notice: once the max number of redemptions per user has been reached, a coupon will become hidden for that specific end user.

Time limit between two redemptions

Use this field to set how many minutes/hours/days will end users have to wait between two activations.

Example: end user can activate coupon only once every 30 days.

Points required to redeem

Advanced loyalty is a type of loyalty that allows you to earn points and spend them on a coupon and other benefits. In parallel, while earning/spending points, end users are progressing to different levels.

This field represents the cost of your coupon. By default, coupon value is 0, meaning that coupon is free and available for every follower of your channel.

Example: coupon value is 100 points (enter 100 in the value field). Now, to be able to redeem this coupon, an end user must have 100 points on current point balance. Once the end user redeems this coupon, 100 points will be removed from its balance.

From level

From what level will this coupon be available to the end users of your loyalty.

To level

Until what level will this coupon be available for the end users.

Example: use these two dropdowns to set coupon that is available from second until the fifth level.

Notice: spending points on coupons (Value field) does not affect how much points the end user needs for the next level (total accumulated points are being used to calculate levels.

Bonus points

Use this field to reward users with points from your loyalty programs to stimulate coupon redemption.

Example: by redeeming this coupon end users receive 1 stamp inside My Stamp Loyalty program that can be exchanged for free coffee.

Notice: you cannot send and receive the same points with one coupon.

Hide if not available

By default, end users can see/access coupons even if they do not have enough stamps to redeem them. Use this field to hide coupon and show it to the end users once they collect enough points to redeem it.

Coupon available notification

Enter the message the end user will receive once coupon becomes available. This field is optional, meaning you do not have to notify end users once coupon becomes available for them.

Example: end user has collected 100 points. A notification appears – it is a chat message from your channel saying they can activate your coupon for 1GB of mobile data.

Coupon redeemed notification

Enter a message that the end users will receive once they successfully redeem a coupon. This field is optional, meaning you do not have to notify end users once they have redeemed the coupon.

Example: Enjoy your 1GB of mobile data!

Coupon expiry notification and reminder

Enter the message that end users will receive as a reminder, few days before coupon expiry. You can choose how many days, before coupon expiry, you want this message to be sent. These fields are optional.

Example: send the reminder to all end users who are eligible to redeem this coupon 3 days before the coupon expires.


Step 7 – Display

On the last step of loyalty setup, you can design your loyalty/collection card.

Choose from existing or add your own color for your loyalty card.

Collection card logo image

Upload image that will appear at the center of your loyalty card. You can use your logo as an example.

Collection card font theme

Choose the font color. You can use dark font theme to make your font colored or white theme to make font white.